Mark Evans
Opinion
04 March 2019
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This month, Admap puts the spotlight on Frequency. We asked Mark Evans, Marketing Director, Direct Line Group, for his views on this challenging topic. Fake News. Spam. Ad blockers. Post-truth. Cambridge Analytica. It’s fair to say we are facing an ongoing crisis of trust, and advertising is not far from the eye of the perfect storm.
Opinion
11 December 2018
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The increasing importance of customer experience as a differentiator could herald a golden age of marketing, suggests Direct Line’s Mark Evans, who spoke to WARC as part of a series of interviews with CMOs from around the world for the Toolkit 2019 report.
